Social Media for REALTOR® Associations is easy-to-understand resource that will help Associations take their business to the next level using the power of social media and engagement with their membership. Associations will be provided key resources for content, best practices, and how their usage of social media affects their staff and leadership team.
The guide follows the reader through a step by step approach to setting up and maintaining their social presence from basics to best practices. The guide provides Associations a comprehensive 6 month plan to follow to integrate social media into their business. The guide also provides real live examples of 3 Associations and corporations that are utilizing social media and “doing it right”. The guide ushers the reader through engaging with membership as well as what to do and what not to do with social media.
The guide is broken down into sections that take the reader through:
- Social Strategy Must Haves
- Social Media Basics
- Dos and Don’ts for Associations
- 3 “How To” Videos
- 3 Examples of Associations “Doing It Right”
- 3 Corporations “Doing it Right”
- A comprehensive 6 Month Action Plan
- Comprehensive list of NAR Resources
- 4 Putting it into Practice Tips
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