SOLD! Direct Marketing for the Real Estate Pro shows real estate agents and brokers in North America how to use the proven techniques of direct marketing to make more money and sell more units. Drawing on the principles her agency has used in successful campaigns for Ford Motor Company, Weight Watchers, and American Express, Lois Geller introduces real estate professionals to her easy-to-use Geller's Just In Time DM Program® so they can get the correct message into the proper hands at the right time. Spiced throughout with Lois’s sane and savvy advice and stellar examples of winning ads and mailing pieces.
SOLD! Direct Marketing for the Real Estate Pro is guaranteed to help you target your marketing efforts, so you’ll be planting more “sold” signs and growing your business in no time.[<BR>][<BR>]
Chapter 1: Building Relationships with People--Not Prospects
Chapter 2: Why Use Direct Marketing to Build Your Business?
Chapter 3: The Big Real Estate Offer and The Little DM Offer
Chapter 4: Who Are Your Prime Sellers? Who Are Your Prime Buyers?
Chapter 5: The Real Estate Website
Chapter 6: The Gold in Your Database
Chapter 7: Direct Mail Creative
Chapter 8: Real Estate Direct Response Advertising
Chapter 9: Planning a Campaign
Chapter 10: DM Math for Real Estate Agents
Chapter 11: The Successful Real Estate Marketer
Chapter 12: New Creative Approaches
About The Author:
Lois K. Geller is founder and president of Mason & Geller Direct, a full-service direct response agency and has extensive executive experience at other agencies as well. She is a frequent radio and television panelist. Her “Direct Marketing Diva” column is featured in Fortune On-Line. She is an adjunct professor at New York University. She has won the Silver Apple Award for Lifetime Achievement in Direct Marketing, has received the Echo Award in direct marketing and many RSVP Awards in Canada. Lois Geller lives in Hollywood, Florida.