Paperback
Respond (by Pat Zaby)
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141-197
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Respond is a real estate specific application for Microsoft Outlook that customizes the contact record for the information you need to keep on a prospect and their home.  Respondgives you the reliability and stability of Microsoft Outlook to implement the proven strategies necessary to take your business to the next level of productivity. Finally, you can use industry-standard software to respond to your business needs and those of your customers.

Respond allows you to operate a single database to run your business, respond to e-mail, and synchronize with your PDA.

The most exciting feature of Respond is the campaign strategy that allows you to establish specific tasks in a timely manner to guarantee that all of the necessary steps are completed to accomplish a goal. Whether you are assigning a campaign for a listing, sale, for sale by owner, or any other prospecting activity, you’ll be assured that each task is done because it will appear on your calendar.

The data stored in the contact’s property record will seamlessly flow to the flyers and postcards in the Marketing Library. This allows you to create a variety of dramatic marketing materials with minimal effort.

Keep track of a contact’s..
 birthdays for both spouses
 wedding and home anniversaries
 children’s names
 current data on three separate properties
 desired property requirements
 phones, fax, e-mail, instant messaging, & website addresses home, business, and other addresses

Additional products from Pat Zaby available from NAR:

-Making It Make Sense for Office
-Marketing Library
-Marketing Library Collection

For a free demo on the Pat Zaby Marketing Library CD Collection Series, click the link below:

Pat Zaby Marketing Library CD Collection Series

About the Author:
Pat Zaby began his career in 1968 with a bachelor’s degree in real estate from the University of North Texas. His contributions to the industry through speaking, teaching, writing and development have earned him the recognition and respect as one of the industry’s authorities. He writes the largest and most widely read e-mail newsletter for real estate professionals found at www.patzaby.com. He has been a speaker at every National Association of REALTORS® convention since 1979, as well as numerous franchise and state conventions.

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