Thousands of sales professionals across the United States have perfected their craft as a result of reading this book. National real estate companies and multi-million dollar development firms have built the foundation of their sales strategies on Dave Stone's techniques. Now it's your turn to benefit from this comprehensive training manual.
New Home Sales has been written to increase the expertise of professional sellers of new homes. It is designed to familiarize you with the unique challenges you will encounter as you expand your career into new home sales, whether you plan to sell residential homes, condominiums, planned unit developments, or resort units.
This book covers every step of the sales process, including the initial encounter between salesperson and prospect; the correct way to effectively demonstrate a new home's features; the closing process; and, finally, after-sales service and follow-up. A number of sales techniques are specific to the new home marketplace: helping buyers imagine their dream home by depicting how the house will appear with landscaping, fixtures, carpeting, and other amenities; encouraging prospects to return to your community; and laying out a sales office effectively.
Additional products from Dave Stone available from NAR:
-How to Sell New Home & Condominiums (DVD Set)
About the Author:
Dave Stone was a nationally recognized expert on the real estate industry. He was the author of numerous books, publications, cassette tapes, and audio-visual training films on such topics as listing and selling real estate and motivating, hiring and training sales associates.