Building a Sustainable and Successful Real Estate Business in Today’s World
The real estate industry is a unique industry. You can earn a real estate license, but it will not teach you how to sell real estate.
No one knows how to sell real estate as the result of attending real estate school. The only people who come into the real estate industry, and who know how to sell real estate, are generally going to be second or third-generation real estate professionals who grew up in the business with parents who made them go to open houses and attend showing appointments.
98 percent of people who earn a real estate license has no idea what they’ve just gotten themselves into, and they believe that it is their broker’s responsibility to provide them with leads. They do not know that real estate is about entrepreneurship and that the majority of those with a real estate license are independent contractors.
If you want to engage in real estate, you should know that you will be an independent contractor, you will be an entrepreneur, and you will be responsible for generating revenue. If you want to make a million dollars, well, you need to know how to generate leads.
Agents need to know how to operate their own business, and they need to develop a business plan based on the market they want to serve. It is your responsibility as an agent to keep up with any changes to the rules and regulations in the business. It’s also your responsibility to educate yourself on the latest trends in your local community and the technology you can use to reach that community. This book will help.
1) Who Are the Real Estate Professionals of Today?
2) The Role of Human Touch and Social Media in Your Real Estate Business
3) Social Media Best Practices for Real Estate Professionals
About the Author:
Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected out of over 500 speakers to speak at the REALTOR® Conference & Expo six times with high program evaluations, and an INMAN Closing Keynote Speaker. Marki Lemons Ryhal is a licensed Managing Broker, REALTOR®, avid volunteer, Major Donor, and Author of The Modern Real Estate Professionals Guide to Success. In 2019 Marki was nominated as an RISMedia’s Real Estate Newsmaker and inducted into the REBAC Hall of Fame.