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2019 Swanepoel Trends Report
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The single most valuable and comprehensive report and resource to help broker/owners and executives to understand the constant barrage of changes and how to be better prepared for the coming year. The T3 Sixty team invests over 600 hours every year to create this annual 200-page encyclopedia examining the top 10 trends, innovations and new business models. The Report provides simple clarifications, in-depth analysis, step-by-step guidelines and recommendations for brokers and agents.

Here are some of the trends analyzed in the 2019 edition of the Swanepoel Trends Report.

4TH INDUSTRIAL REVOLUTION
As traditional brokerages grapple with implementing technology, and newer brokerages built from the ground up with it are rising fast. Success, and longevity, for modern brokerages depends on: the technology they implement, how well they implement it and how well things work together. The fourth industrial revolution has arrived.

WILL AI IMPACT REAL ESTATE
Sorting through the marketing hype surrounding Artificial Intelligence (AI) can be complicated so the Swanepoel Trends Report decided to provide a clear explanation of AI, how it is already changing the real estate brokerage industry and how it will increasingly do so in the future.

CRYPTO AND BLOCKCHAIN
Blockchain technology is immensely powerful. In this chapter, we define blockchain, the strengths and weaknesses of its potential real estate applications, and how it currently fits into the residential real estate brokerage. Consider this your ultimate guide to real estate and blockchain.

INVENTORY HOMEOWNERSHIP CRISIS
We are currently in the longest housing shortage in modern US history. Despite a thriving economy and intense buyer demand, sales are lagging. In this chapter, we discuss the forces shaping real estate’s low inventory, and the levers the industry, government, and others need to pull to alleviate the record low inventory period.

EVOLVING VALUE PROPOSITION
Brokerages have complicated relationships with agents and consumers. Over the years, both emerging technology and new brokerage business models have tested these relationships. In this chapter, we chronicle the weakening agent and consumer value proposition and propose some ways for brokerages to effectively address it.

About the Author

Stefan Swanepoel is widely recognized as the leading visionary on real estate trends. A popular motivational speaker, he has given over 1,200 talks to more than a million people and has penned 35+ books and reports including:

• The Amazon.com bestseller Real Estate Confronts Reality (1997)
• The annual Swanepoel TRENDS Report (2006 – 2018)
• The New York Times, Wall Street Journal and USA Today best seller Surviving Your Serengeti: 7 Skills to Master Business & Life.

He has served as president of seven companies and two non-profit organizations. His academic accomplishments include a bachelor’s in science, a master’s in business economics, and diplomas in arbitration, mergers and acquisitions, real estate, computer science and marketing. You can connect with Stefan on TwitterLinkedIn or Facebook.

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